Visitor Distribution Across Victoria: Domestic vs. International Trends
Victoria’s visitor economy continues to evolve, shaped by shifting travel patterns and economic influences. Understanding the distribution of visitors—both international and domestic—provides valuable insights for tourism operators, policymakers, and businesses looking to engage with key markets. Domestic vs. International Visitors: The Numbers Recent data from Tourism Research Australia highlights the dominance of domestic tourism in Victoria’s visitor economy. In the year ending December 2024 , Victoria welcomed: 29.1 million domestic overnight visitors , marking a 2% year-on-year increase . 80.8 million domestic nights , though slightly down by 3% . $22.8 billion in domestic overnight spend , maintaining stability compared to the previous year. Meanwhile, international tourism is steadily recovering post-pandemic. In the year ending December 2024 , international visitor trends showed: International overnight visitors reached 53% of pre-pandemic levels . International overnigh...